The Ultimate Guide to Investment-Worthy T-Shirts

Hunting down the best T-shirt brands is like searching for the holy grail of fashion. Finding the perfect tee is a quest that many fashion lovers find themselves on. So, what exactly makes an incredible T-shirt? Well, first and foremost, it should have the perfect fit—not too clingy, but not too loose either (unless you're aiming for a relaxed look). Additionally, a block color (with the exception of the classic Breton stripe) is preferred for maximum styling options. The most popular colors are black, white, and grey, although other hues are acceptable as well.

When on the hunt for the perfect T-shirt, it's worth exploring options outside of the women's department. The men's section, or even a visit to stores like Mr Porter, can yield hidden treasures, especially if you're looking for a style that you can easily tuck into jeans or other bottoms. With that being said, let's dive into our comprehensive list of the very best T-shirt brands, starting with the favorites of Who What Wear editors.

1. Arket

Arket's T-shirts are a staple in the fashion industry, and it's easy to see why. The perfect white tee can make all the difference in your outfits, and Arket delivers on this front. The relaxed fit, ideal weight, and quality construction make Arket's T-shirts a must-have for any wardrobe. Whether paired with jeans or tucked into a skirt, these tees instantly elevate any outfit. While the classic white version is a great investment, the range of colors makes it tempting to add a few more to your collection.

Shop Arket T-Shirts:

• Crew-Neck T-Shirt: The ribbed piping on the neckline adds a nice touch to this classic style. (£17)
• Heavyweight Boxy T-Shirt: If you prefer a roomy fit, this option is perfect for you. (£27)

2. COS

While there are many brands that offer great white T-shirts, COS stands out for its wide range of colors. Whether you're in the mood for cobalt blue, slime green, or lemon yellow, COS has you covered. This brand always manages to hit the nail on the head when it comes to trending palettes. The Clean Cut T-Shirt is a favorite among COS enthusiasts for its simple yet elegant design, while the Regular Fit T-Shirt is a classic that never disappoints.

Shop COS T-Shirts:

• The Clean Cut T-Shirt: This style is available in the breakout color of 2023. (£25)
• Regular Fit T-Shirt: A timeless option that will work hard for you. (£17)

3. Marks and Spencer

While Marks and Spencer may not be the first brand that comes to mind when thinking of the perfect T-shirt, don't underestimate their offerings. Their heavier-weight jersey crew-neck tees in white, navy, and black hold their shape, wash well, and fit true to size. The slim-fit style defines your figure without being too snug, making it a great choice for those who prefer a more tailored look.

Shop M&S T-Shirts:

• Cotton Rich Slim Fit T-Shirt: This tee is available up to a size 24, catering to a wide range of body types. (£9)
• Cotton Rich Crew Neck T-Shirt: Offering everything you want from a classic tee, this option is a wardrobe essential. (£30)

4. Raey

When it comes to investment-worthy pieces, Raey is a go-to brand for many fashion enthusiasts. Their white T-shirts are a staple in any capsule wardrobe, offering a perfect blend of comfort and style. The cotton crew necks are incredibly soft, thanks to a hint of cashmere. If you're a connoisseur of white T-shirts, you'll appreciate the slouchy fit and luxurious feel of Raey's offerings.

Shop Raey T-Shirts:

• Oversized Recycled-Yarn Short-Sleeve T-Shirt: The dropped shoulder and lightweight jersey contribute to the oversized silhouette of this statement piece. (£85)
• Crew-Neck Cotton-Blend T-Shirt: Made with a blend of cotton and cashmere, this tee is an investment worth making. (£85)

5. H&M

If you're on the hunt for the perfect T-shirt on a budget, H&M is the high street hero you need. With a wide range of options, from oversized graphic tees to rich cotton crew necks, H&M has something for everyone. The new Microfibre range, available in a variety of colors, is particularly popular. These tees offer great value for money without compromising on style.

Shop H&M T-Shirts:

• Oversized T-Shirt: Pair this oversized tee with denim and a pair of Birkenstock Boston's for a casual yet chic look. (£10)
• Fitted Microfibre T-Shirt: This fitted tee is available in three classic colors and is perfect for all seasons. (£10)

6. Ninety Percent

Ninety Percent is the brand to turn to if you're looking for flattering cuts, premium quality, and a sustainable shopping experience. Their organic cotton T-shirts are luxuriously soft and stretchy, ensuring maximum comfort without compromising on style. And the best part? Ninety Percent donates 90% of its profits to charities, so you can feel good about your purchase.

Shop Ninety Percent T-Shirts:

• + Net Sustain Drew Organic Cotton-Jersey T-Shirt: This tee is begging to be worn with a biker jacket and a pair of pale denim. (£45)
• Lena Organic Cotton-Jersey T-Shirt: This classic tee also comes in white and features the same high-quality craftsmanship. (£65)

When it comes to investment-worthy T-shirts, these brands are a cut above the rest. From Arket's perfect fit to COS's trend-led colors, Marks and Spencer's reliable construction to Raey's luxurious feel, H&M's budget-friendly options to Ninety Percent's sustainable ethos, there's a T-shirt for every style and budget. Don't forget to explore other noteworthy brands like James Perse, Weekday, Boden, Monki, Uniqlo, Gap, Hush, and Whistles, which also offer exceptional options. Investing in high-quality T-shirts is a decision that will pay off for years to come, as they can easily become the most worn items in your wardrobe.